Virginia is for Lovers and so are we! We are pleased to present our addition to the program.

The LOVEworks program is a state-wide branding initiative designed to promote travel in Virginia and strengthen awareness of the “Virginia is for Lovers” message. It’s easy to see why this message has been the state slogan for 50 years; from the coast to the mountains and every small town or bustling city in between, you are bound to find something to love in Virginia.

Now VIR is a part of the LOVEworks program with our very own LOVEworks sign. The sign was designed by the VIR staff and the staff at the Southern Virginia Higher Education Center in the CAD and Welding programs just down the road in South Boston, VA.

The SVHEC staff also constructed and mounted the sign to be displayed at VIR. The trailer that the sign is mounted on was donated by Virginia based business, Pro-Line Trailers, a VIR sponsor as well as a continued supporter of tourism in Virginia.

Please take time to stop by our LOVEworks sign, take some photos and share them on social media. We ask that you use the Virginia Tourism Corporation hashtag, #LoveVA, when posting and tag VIR and Virginia Tourism. Virginia Tourism could share your photos on their social media as well as virginia.org/LOVE. You can visit their website for more information and a full list of LOVEworks locations throughout the state on the LOVEworks map.

For more information about Virginia is for Lovers and Loveworks, click here.