Partnership
Become Part of the VIR Experience!
Why Partner with VIR?
Partnership with VIRginia International Raceway means opportunity.
Align with a premier motorsports destination known for its world-class facilities and rich racing heritage, take advantage of a diverse range of events, and engage with a passionate audience.
VIR’s commitment to excellence, innovation, and community outreach provides a dynamic platform for businesses to enhance their brand presence, connect with motorsport enthusiasts, and showcase their products or services in a thrilling, high-energy environment.
To become a part of the VIR experience, contact Mitchell Smith at msmith@virnow.com for more information.
350,000 +
Annual Visitors
300+
Rentals Per Year
LIMITLESS
Possibilities
Partner Experiences
MICHELIN
FORD MULTIMATIC
HYPERFEST
INGRAM EXPERIENCE
Our Partners
Michelin Motorsport
Michelin approaches motorsports as a way to develop and prove our technologies in a wide variety of cars, circuits and conditions. With a heritage of endurance racing, including 27 consecutive overall races wins at the 24 Hours of Le Mans, Michelin constantly challenges itself to acheive continuous improvement. As the Official Tire of IMSA, Michelin is a technical partner for many of the world’s top vehicle makers.
Coca-Cola Bottling Co.
Coca Cola Bottling Co. is engaged in the production, marketing, sales and distribution of a diverse portfolio of leading “sparkling” brands such as Coca-Cola®, Diet Coke®, Coke Zero Sugar®, Dr Pepper®, Sprite® and Fanta®, as well as “still” brands such as smartwater®, Dasani®, POWERADE®, Gold Peak®, Monster® and Minute Maid®, just to name a few of our non-alcoholic beverages under exclusive franchise agreements principally with The Coca-Cola Company® and Dr Pepper Snapple Group®.
Carter Machinery
Carter Machinery’s humble start began in 1928 serving Virginia and southeastern West Virginia. Carter Machinery continually adds new products, services, and locations, with exponential growth occurring after their 2020 acquisition of Alban Tractor Company.
Motul
Founded in 1853, Motul is a French company with an international footprint specialized in the formulation, production, and distribution of high-performance lubricants for engines as well as for its industrial activity through its Motul Tech entity.
Virginia Tourism
Virginia Tourism’s Mission is to expand domestic and international in-bound travel and motion picture production to generate revenue and employment in Virginia.
Sunoco
Proline Trailers
Safety Kleen
Caesars Virginia
Local Support
Halifax Tourism
Visit Sosi
City of Danville
