VIRginia International Raceway is excited to have Richard (Rick) Kulach, Senior Planner, Motorsports Marketing Communications of NISSAN North America as the Grand Marshal of the Continental Tire SportsCar Championship Saturday, August 22, 2015. Rick is the perfect fit for the job; he is directly involved in all things motorsports and loves VIR!
Racing runs through Kulach’s blood; he began his racing career flagging for SCCA races and eventually graduated to driving himself. Rick has been in Product Planning, Market Representation, and District Manager for Sales and Service; in his current position with NISSAN, Rick is responsible for developing engagement, ensuring fan activation and negotiating sponsorships. He has been instrumental in partnering with pro drivers and teams to continue moving NISSAN forward in the motorsports world.