Industry leading global technology company adds Official Tire to Collaboration
Danville, Virginia – Aug. 27, 2017 – VIRginia International Raceway today announced an expanded partnership with Michelin. In 2018 the global technology company will return as title sponsor of the Michelin GT Challenge as well as becoming the official tire of VIR.
The announcement was made by Sarah Robinson, motorsports marketing manager, Michelin North America, prior to the start of Sunday’s Michelin GT Challenge at VIR. The race is one of two GT exclusive events on the IMSA WeatherTech SportsCar Championship series. “The combination of the challenging VIR circuit, great staff and enthusiastic fans have made The Michelin GT Challenge at VIR one of the favorite places for everyone involved,” said Robinson.
“Our VIR team and fans are delighted to welcome Michelin as the official tire of VIRginia International Raceway and to continue the Michelin GT Challenge at VIR,” said Connie Nyholm, owner and CEO, VIRginia International Raceway.
In addition to a full schedule of events, VIR is often used by Michelin and WeatherTech Championship teams and manufacturers for testing and development of both race and production tires and vehicles.
About VIRginia International Raceway
VIRginia International Raceway is one of America’s premier road courses, offering professional and amateur racing for modern and vintage classes while providing contemporary resort amenities. A prominent test facility for the automotive industry, VIR has the distinction of being named one of the top six courses in North America by Car & Driver Magazine, and southern roots and hospitality make it one of the friendliest. Conveniently located at the Virginia/North Carolina border, VIR is just a short two-hour trip from Richmond and about an hour and 15 minutes from both the Piedmont-Triad and Raleigh-Durham International Airports.
VIRginia International Raceway is one of America’s premier road courses, offering professional and amateur racing for modern and vintage classes while providing contemporary resort amenities, such as lodging, dining, a spa, an exclusive driver’s club, karting, off-road racing, shooting sports, skid pad and more. VIR’s hospitality amenities also make the property an unparalleled venue for corporate retreats, team building, special events and other group experiences. For more information, visit www.VIRnow.com, Facebook or Twitter.
About Michelin North America
Dedicated to the improvement of sustainable mobility, Michelin designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, Earthmovers, farm equipment, heavy-duty trucks and motorcycles. The company also publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) employs more than 22,650 and operates 20 major manufacturing plants in the U.S., Canada and Mexico.
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