Media Contact:
Jo-Anne Chase
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jchase@boltpr.com
Danville, Virginia – April 15, 2015 – VIRginia International Raceway, one of America’s premier road courses, is honored to announce NISSAN® as the official track auto partner. The major new sponsorship deal includes a multi-year partnership that builds on the auto manufacturer’s many decades of motorsports passion and innovation.
“VIR is an exceptional track to test Nissan technology and performance,” said Rick Kulach, Senior Planner – Motorsports Marketing Communications for Nissan North America. “It is a beautiful, demanding, exhilarating road course unlike anywhere else, especially in the Mid-Atlantic. We’re proud to officially partner with VIR and look forward to a long, mutually beneficial relationship celebrating racing and innovation.”
As the official auto partner, Nissan will have signage throughout VIR as well as interactive fan experiences at many of its spectator events. Nissan hosted a large exhibit and fan zone during the 2014 Oak Tree Grand Prix TUDOR United SportsCar Championship at VIR, which exceeded expectations and ultimately helped influence the expanded track partnership.
“We’re thrilled to officially have Nissan on board as a sponsor and partner,” said Connie Nyholm, CEO and owner of VIR. “Dedicated to innovation, power with purpose and excitement for everyone, Nissan is a perfect synergy to the energy and passion for racing we have here at VIR. We’re looking forward to working together for new and exciting experiences with our fans, and continuing this relationship for years to come.”
The announcement comes as VIR gears up for the 2015 spectator season, which is expected to be one of the biggest in track history. It includes 12 high-profile events beginning in April, such as fan favorites: the MotoAmerica Road Racing Series in May, the TUDOR United SportsCar Championship in August and the Biscuitville 125 NASCAR K&N Pro Series East also in August. For more information or to purchase advanced tickets, visit virnow.com/.
About VIRginia International Raceway
VIRginia International Raceway is one of America’s premier road courses, offering professional and amateur racing for modern and vintage classes while providing contemporary resort amenities. A prominent test facility for the automotive industry, VIR has the distinction of being named one of the top six courses in North America by Car & Driver Magazine, and southern roots and hospitality make it one of the friendliest. Conveniently located at the Virginia/North Carolina border, VIR is just a short two hour trip from Richmond and about an hour and 15 minutes from both the Piedmont-Triad and Raleigh-Durham International Airports.
VIR offers complementary amenities such as lodging, dining, a spa, an exclusive driver’s club, karting, off-road racing, shooting sports, skid pad and more. The grounds also offer a unique setting and specialized facilities for corporate retreats, group activities and conference space. Onsite parcels are available for sale/lease to motorsports industry tenants. For more information, visit www.VIRnow.com, Facebook or Twitter.
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012, 2013 and 2014 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites www.NissanNews.com and www.InfinitiNews.com.
About Nissan Motor Co.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 244,500 employees globally, Nissan sold almost 5.2 million vehicles and generated revenue of 10.5 trillion yen (USD 105 billion) in fiscal 2013. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands.
In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history with almost 50% share of the zero-emission vehicle segment.
For more information on our products, services and commitment to sustainable mobility, visit our website at https://www.nissan-global.com/EN/.
