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Omologato Announces Partnership with Virginia International Raceway





Omologato is proud to announce a great new partnership with VIRginia International Raceway.

“Throughout our discussions, everything between Omologato and VIR meshed very well” said Connie Nyholm Co-owner and CEO of VIR. “We have similar beliefs and see great value in the world of motorsport. We’re honored to partner and look forward to a bright future together.” 

“We’ve grown massively in the US” says Omologato founder Shami Kalra “We’ve got so many fans of the brand over here. To Welcome VIRginia International Raceway is a personal honour for me as they have visitors who are as passionate about motorsport as I am”

VIRginia International Raceway is one of America’s premier road courses, offering professional and amateur racing for modern and vintage classes while providing contemporary resort amenities. A prominent test facility for the automotive industry, VIR has the distinction of being named one of the top six courses in North America by Car and Driver Magazine, and southern roots and hospitality make it one of the friendliest. Conveniently located at the Virginia/North Carolina border, VIR sits at the center of the Mid-Atlantic region of the east coast. 

Visitors enjoy a full onsite resort, complete with amenities such as lodging, dining, an exclusive driver’s club, karting, off-road racing, shooting sports, skid pad and more. VIR’s hospitality features also make the property an unparalleled venue for corporate retreats, team building, special events and other group experiences. Visit for more information.

As part of the partnership, Omologato will create a limited edition VIR branded watch available for purchase and pre-order at  Only 50 VIR Premiére Editions will be produced.

With over 25 years of watch making experience, the Windsor, England based company designed and manufactured for a number of well-known watch brands before launching their very own line.

Omologato started with the ethos of bringing affordable and high quality watches to people who live for motorsport. Each watch is carefully hand assembled, uses accurate and reliable Japanese movements that are guaranteed for five years for faults on mechanisms. Now Omologato is a name that’s widely recognized in both the classic and contemporary areas of the automotive scene, so much so that the brand has attracted something of a cult following.

It offers more than 25 designs inspired by everything from the world’s great circuits to cars and legendary drivers. Having created watches dedicated to tracks such as Indianapolis and Laguna Seca in America, Omologato has also launched models such as the Monza that marks its collaboration. It currently sponsors teams and drivers competing in IndyCar, Formula E, Porsche Motorsport, British GT and East African Safari Rally. Visit for more information.

  Shami Kalra – Founder